Editing: Horizone Studio
"You have to change that photo still," he says. "And can you change that one more?" "And what would you say to put this picture in place of the picture on page XYZ? And there in the text is like this, and it should be different." And so to the last minute of working on the number. Literally. But what fun it was at the same time! What a challenge and adventure!
And the content of the November A&B, and working on the issue with Horizone Studio were a huge pleasure, because one, we appreciate in A&B their approach to architecture - with great sensitivity to the surrounding context, nature or man, a sense and understanding of materials, and a commitment to promoting green and smart architecture. Two, we were very curious to see what they would offer for the Moodboard and Presentation or for the cover. Three, even though the core of Horizone is four partners, everyone in the studio works in a very democratic atmosphere, and this resonated a lot in this work we did together. And four, we like each other a lot, I mean I like them a lot, because after I came to them at the studio and said that the interview came out a bit boring and it's to be changed, I'm not so sure that it works both ways anymore. (Note: The final version is very engaging and interesting, I sincerely encourage you to read it).
Finally, in the end, in addition to the long (sitting after hours in the editor's office was longer than usual) and intensive work, we had real fun from this joint activity. Such as the one with cell phones. We agreed that Horizone would show screenshots of the opening screens from its private phones in the issue, but I was supposed to do it too. So like a challenge, it's a challenge. I didn't fit on page 161, so I'm doing it next.
And I sincerely encourage you to enter the world of architecture and inspiration of Horizone Studio. For them, architecture is the backdrop to a cool life. And that's what we like most about their approach.