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Zuzanna Skalska - design in crisis

14 of April '20

How will the lives of designers, architects and designers change once it's "over"? Zuzanna Skalska will answer the burning questions for all creatives today (and beyond).

The coronavirus pandemic has changed our lives. We work from home, we can't meet with clients or directly discuss our projects with their audiences. How do we solve intricate work issues in such a situation? What will be the impact of the coronavirus crisis on services and production? Will we have to change the way we think about society and business? What is the role of design and education in recovering from the crisis? Will designers be the ones to build new economic systems and be co-creators of new business models? How many things will we have to learn, and how many things will we have to unlearn? Zuzanna Skalska, trend analyst in design, business and innovation from School of Form, will answer all these questions during the webinar.

The webinar, organized by SWPS University, will take place tomorrow, i.e. April 15, at 5:00 pm online. Participation in the webinar is free - you just need to register via the registration form here.

Who is Zuzanna Skalska?

Trend analyst in design, business and innovation. Trendwatcher for more than a dozen years involved in predicting trends and phenomena in various industries. Awarded with numerous prestigious awards in the design world. Co-founder and international ambassador of School of Form. She studied at the Design Academy Eindhoven and the Royal Academy of Art and Design in Den Bosch. She began her career as a Sensorial Trend Analyst in the strategy department of Philips Design, where she was, among other things, a member of the team for the revolutionary Ambient Intelligent project.

For more than 13 years she worked for VanBerlo, the largest Dutch design studio in Eindhoven, where she was responsible for constantly monitoring trends in various industries. She currently works under her own brand - 360 Inspiration. Her clients range from large global corporations to medium and smaller companies. She teaches at TU/e University in Eindhoven at the Department of Industrial Design and at Parsons The New School for Design in New York. She is the author of a series of trend books - "360˚Trend Reports " - which won the Red Dot Design Awards 2009, and runs the blog She is invited as a chapter member of various international competitions on innovation and design.

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