The Bologna Cersaie trade fair is an international stage, featuring the most inspiring products from the world of ceramics and interiors every year. This year's edition will include among the exhibitors for the first time Opoczno - a brand with over 140 years of tradition, which in Bologna will present innovative ceramics created with True Touch® technology. Thanks to it, tiles cease to be just a finishing material and become an experience that engages all the senses.
Opoczno - innovation born of experience
Innovation is a glimpse into the future born on the fertile ground of experience. It is what has allowed the Opoczno brand to confidently create trends in finishing for more than 140 years. The plant's history began in 1883, when Jan Dziewulski, together with his brothers Jozef and Wladyslaw Lange, began producing ceramic tiles, which in the following years captured international fairs and exhibitions, winning numerous awards and prizes. Over the following decades, ceramics from Opoczno's factories were used in prestigious projects, such as the Main Building of the Warsaw University of Technology and the capital's Church of the Holiest Savior at Zbawiciela Square, as well as numerous tenement houses, which were the architectural backbone of 19th-century cities.
Opoczno's new ceramics collection at the Cersaie fair in Bologna.
© Opoczno
Opoczno at the Cersaie fair
Today, in the 21st century, the Opoczno ceramics factory continues to open up to the world and new opportunities. In 2025, it will exhibit its products for the first time at Cersaie, the International Trade Fair for Bathroom Tiles and Finishes in Bologna. During its more than 40-year history, the Cersaie fair has repeatedly been the cradle of new trends in ceramic design and production. Today, the Bologna fair is the largest industry event, bringing together ceramic manufacturers and designers from around the world.
New collection of Opoczno ceramics at Cersaie fair in Bologna.
© Opoczno
space seen with the hands
"The eyes of the skin" - this is how Juhani Pallasmaa, one of the leading theorists of modern architecture, titled one of his books, reminding us that we experience the buildings around us and their interiors not only with our eyes, but with the whole range of senses. Although this seems obvious, when decorating interiors we don't always keep this in mind. The result is spaces that may look good in pictures, but in reality are not always pleasant to look at.
New collection of Opoczno ceramics at Cersaie fair in Bologna.
© Opoczno
Smooth and rough. Hard or soft. Cool to the touch or pleasantly warm. Round or angular. Materials can appeal to our senses in many ways - but it is important that this is not a work of chance, but of conscious design. This is exactly how Opoczno ceramics work with the innovative True Touch® technology, which combines visual and tactile sensations, making interiors not only to be seen, but also to be truly felt.
Opoczno's new ceramics collection at Cersaie in Bologna.
© Opoczno
True Touch in the service of the senses
Thanks to the right production process, ceramics with True Touch® technology can mimic a wide range of natural materials not only through their color or pattern. Opoczno tiles can be satin, glossy or matte, or even rough or smooth. And all these surfaces can appear simultaneously on one tile - as in natural materials. Most importantly - this is not an optical illusion. When you touch ceramics manufactured with the innovative True Touch® technology, you will feel the real difference.
New collection of Opoczno ceramics at Cersaie fair in Bologna.
© Opoczno
What is natural is also heterogeneous and multidimensional. With True Touch®, ceramic tiles are characterized by depth and complexity of detail. Each tile can be produced with several different effects - while part of its surface will be matte and rough, veins and inclusions will remain smooth and shiny. With True Touch® , a nature-inspired ceramic tile is more than just an ordinary stoneware - it is a full-scale material that you will recognize not only with your eyes, but also with your skin.
Opoczno's new ceramics collection at Cersaie in Bologna.
© Opoczno
meeting with innovation
You can get acquainted with the aesthetics of finishing materials both in the showroom and by browsing a catalog or the Internet. With their detail, texture and variation, dependent on lighting, you must meet in person. During Cersaie, Opoczno will present its offerings in an exhibition pavilion, where the premiere collection will be at your fingertips. For materials that provide a comprehensive sensory experience, direct contact is irreplaceable.
Opoczno's new ceramics collection at Cersaie in Bologna.
© Opoczno
It is there that four of the newest designs in Opoczno's range will be presented, all combining years of experience, artisanal precision and the breakthrough introduced by True Touch® technology.
- Velluto - a light marble with subtle, fuzzy veining that shines depending on the angle of the light
- Arcadia Stone - an elegant, almost uniform surface cut with contrasting, glossy veining
- Vilroy - a light stone pattern with a three-dimensional, sculptural texture that can be felt under the fingers
- Stige - dark, elegant ceramic with rich texture and golden veining.
Opoczno's new ceramics collection at the Cersaie fair in Bologna.
© Opoczno
Photographs cannot convey the full experience offered by True Touch® technology. That's why it's worth visiting the Opoczno pavilion at the Cersaie fair in Bologna - from September 22-26, 2025, Hall 36, Stand C12-D13. This is a unique opportunity to meet innovation and experience the future of ceramics with all your senses.
