Miele, a premium home appliance brand, has opened its new showroom in the Bulvary complex —one of the fastest-growing areas of downtown Wrocław. The new space showcases Miele’s full product lineup in Poland, allowing visitors to experience the brand and discover its innovations.
The Miele Experience Center in Wrocław is the brand’s ninth showroom in Poland. True to its name, it goes beyond the concept of a traditional showroom. It is a place where visitors can get hands-on experience with Miele products. Visitors can test solutions in categories such as built-in kitchen appliances, fabric care, and floor care, and see for themselves how Miele appliances improve the quality of everyday life. The program of regular events planned at the showroom includes workshops and cooking demonstrations, as well as laundry workshops.
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For years, Miele has collaborated with renowned chefs and experts to provide showroom guests with inspiring experiences, while carefully trained consultants offer advice to help visitors find solutions tailored to their individual needs and lifestyles.
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The Miele Experience Center is located in the Bulvary residential and commercial complex, which combines contemporary architecture with a refined urban design. The choice of location for the showroom demonstrates Miele’s desire to become part of the neighborhood’s daily life and to contribute to shaping the character of this modern, design-conscious area. The Bulvary surroundings provide a natural backdrop for what defines Miele: innovation, functionality, and timeless design.
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A New Chapter in Miele’s History in Poland
Founded in 1899, Miele sets global standards in quality, design, and technological innovation, while remaining a family-owned business managed by the Miele and Zinkann families.
Dr. Markus Miele and Dr. Reinhard Zinkann, executive directors and co-owners of the company—and descendants of its founders—attended the opening ceremony of the Wrocław showroom. Their presence underscores the strategic importance of this location within Miele’s international network.
Wrocław is a city that combines tradition with a strong spirit of innovation—values that are consistent with Miele’s philosophy. “With the new Miele Experience Center, we are investing not only in retail space, but in a place where people can personally experience our brand, our products, and our ‘Immer Besser’ promise,”
— said Dr. Markus Miele during the ceremony
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“Poland has long been a special place for me, both personally and professionally. The new Miele Experience Center is the next step on our shared journey, and we look forward to what lies ahead,”
,” added Dr. Reinhard Zinkann.
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During the showroom’s opening ceremony, a figurine of Mielek, the Wrocław gnome, designed especially for the occasion, was unveiled—a nod to one of the city’s most beloved symbols. Mielek is accompanied by a washing machine—Miele’s most famous appliance worldwide. The figurine will soon be on display right at the showroom entrance.
For more information, visit the Miele Sp. z o.o. company page on the A&B portal.
