Franke Home Solutions' new advertising campaign "Your home is your stage" will be launched in November. It is a natural consequence and expression of the changes that have taken place in the brand after its recent rebranding. The campaign is also being implemented in other European markets.
"Your home is your stage" campaign
In post-pandemic times, the kitchen has become the focal point of every home, a multifunctional "command center." Franke's campaign boldly captures this spirit of the times and responds to modern lifestyles. It is realized in the form of a spot broadcast on digital channels. It shows the advantages of cooking at home, where every meal preparation can be an exciting experience. The spot, "Your home is your stage," takes viewers into the everyday life of two young people, enthusiasts of fine dining. It portrays it as a serving stage accessible to everyone, as a place to enjoy the culinary results. The Franke Home Solutions campaign focuses on the latest and most modern premium kitchen appliances. These include ovens, an induction cooktop and built-in coffee makers from the Mythos line. Also on display are the Box Center, which is a sink with an accessory dispenser, the subtle Icono uniquely shaped faucet, and the T-Shelf hood, which will be launched at the beginning of the year. They were presented as essential appliances for everyday cooking. Their attractive design character was also highlighted.
A new cooking experience with Franke kitchen systems
The spot shows in a visually appealing way how Franke's technologically advanced appliances together form a complementary kitchen system. The models will interest all supporters of spending time at home. Thanks to them, the home kitchen becomes a stage for culinary showdowns. Because the Franke kitchen attracts the eye and helps to unleash authentic enthusiasm. It is a place where cooking goes smoothly and pleasantly. The "Your home is your stage" campaign reflects the change that has taken place in our homes in recent years. It expresses the philosophy of the brand, for which every change is an opportunity to innovate and unleash creativity.
The return to cooking at home has highlighted the importance of the kitchen. It has taken on the role of a true command center, where we experience shared moments with our loved ones. This is also where we share all our emotions with them and express ourselves in this way," comments Barbara Borra, president and CEO of Franke Home Solutions. - The kitchen has become the stage for home, fascinating "cooking shows," and Franke Home Solutions, as an innovator in the home appliance industry, is meeting this challenge. We want to offer our customers solutions that help them enjoy the seemingly mundane preparation of meals on a daily basis," the Franke representative continued.
Barbara Borra, president and CEO of Franke Home Solutions
The campaign is in line with Franke Home Solutions' new marketing strategy, adopted this year. Its goal is to present the company as a leader in manufacturing and supplying customers with kitchen systemsthat harmoniously combine high-end design, functionality, excellent Swiss quality and eco-friendly solutions.
About Franke Home Solutions
The Franke Home Solutions division was created through the merger of the Franke Kitchen System and Faber Hoods & Cooking Systems divisions. As of 2021, it thus leverages the expertise of the two previously separate brands to create and offer customers a wide range of appliances for total kitchen equipment. Among them are: kitchen faucets, sinks, hoods, various types of cooktops, ovens, as well as additional accessories and waste management systems. Testimony to the high-end design is a number of design awards for the brand's products, including such prestigious ones as Red Dot and iF Design.
For more information, visit the company's Franke Polska Sp. z o.o. page on the A&B portal.