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Join us at Milan Design Week 2026

02 of March '26

"DESIGN CONTINUUM: A Study of Sensory Experience".

© Villeroy

"DESIGN CONTINUUM: A Study of Sensory Experience" - a transformative exploration that reinterprets the bathroom as a space of constant evolution.

The Milan showroom of the Villeroy & Boch Group will become the focal point of this design evolution, bringing together two global brands with a strong presence - Villeroy & Boch and Ideal Standard - in a unique collaboration with Studio Elastique. Discover the essence hidden beneath the surface. Explore raw material processes and sensory innovations on an immersive journey through five carefully designed installations where light, projection, texture and scent merge into a single experience.

April 21-26, 2026

Villeroy & Boch Group showroom

Foro Buonaparte 70, 20121 Milan

For more information, visit the company's Villeroy page on the A&B portal.

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