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Schöck with new brand identity and logo

31 of December '20

Beginning in January 2021, Schöck will present itself in a new brand launch. The building products manufacturer has used the past tumultuous year to change its look. The new branding is more authentic and contemporary. The newly redesigned brand logo - the "Schöck seal" - is intended to symbolize even more strongly the promise of superior quality and reliable connection between the company, its customers and its employees, so that the credo will resound again and again in the future: , "bet on reliability".

Schöck has developed very successfully over the past 30 years. Our company is more innovative and international than ever. We want this to be visible to the outside world as well," says Mike Bucher, CEO of Schöck AG.

The most striking feature of this change is the new brand logo. The blue color used in the logo is now darker and becomes the leading color of the brand. The Schöck name is presented in capital letters and with a new brand sigil. This new sigil - the "Schöck seal" - represented by two interlocking brackets, is intended to symbolize even more strongly in the future the promise of superior quality and reliable partnership between the company, its customers and employees.

The new Schöck stamp stands for a clear promise. It is a symbol of quality and value, reliability and safety," explains Mike Bucher, "These are values that are central to our operations, even in times of digital transformation.

An important challenge in revising the design was to meet the demands of both the digital and analog worlds. As a result, the new logo can be used flexibly and is perfectly recognizable on all devices.

The original plan was to present the new brand identity at the Munich Construction Fair. Thanks to Corona, this will now take place live on the Internet on 28.01.2021. At a safe distance and interactively, Schöck will present its most important innovations in the new www.schoeck.com/livestream21.

For more information, visit the company's page SCHÖCK Sp. z o.o. on the A&B portal.

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