The Polish brand LOOPE presented itself to an international audience for the first time at the Salone del Mobile in Milan (April 8-13, 2025). As the first Polish furniture manufacturer to exhibit in the prestigious Pavilion 11, LOOPE presented a proprietary concept of design in the spirit of the circular economy, which attracted the interest of design industry representatives from around the world.
A revolution in circular design
LOOPE presented its premiere furniture line "Effects." Its unique concept is that each product, made from recycled materials, can be returned after years of use to be transformed into another currently available piece of furniture, at no additional cost to the customer.
Presentation at the House of Noti
© LOOPE
Combining modern rotomolding technology with the desire to build a better world has allowed us to create furniture that responds to today's challenges. When you buy LOOPE furniture, you may purchase a chair, but over time you can return it to us and turn it into a table. It's about finding a new use for the same source material
- explains Tomek Rygalik, creative director of LOOPE.
The circular system developed by LOOPE addresses two major challenges facing the industry: the overproduction of furniture and the problem of plastic waste. The foundation of the brand's operation is the belief that no square inch of plastic should go to waste. By precisely controlling the entire process - from the use of recycled raw materials to the production technology - it is possible to create furniture that maintains high quality and durability even in subsequent product life cycles.
Presentation at the House of Noti
© LOOPE
LOOPE Effects
The brand presented five furniture collections within the Effects line in Milan: Armstrong, Rounder, ALLin, OneL and faT Table. The design of the exhibition was based on a minimalist aesthetic, which allowed to expose both the material properties and the idea of transformation inherent in the DNA of LOOPE products. Each object was able to resonate individually - both in terms of form and function. Visitors had the opportunity to see for themselves the durability and quality of furniture made from recycled polyethylene. The booth became not only a place for product presentations, but also a space for exchanging thoughts with the brand's creators about sustainable design, environmental responsibility and the future of design.
Salone del Mobile 2025
Photo: Marek Swoboda © LOOPE
Industry reaction
The circular furniture concept sparked interest among architects, interior designers and sustainability specialists. Visitors to the booth drew attention to the combination of eco-friendly values with sustainability and thoughtful design - qualities that are not always easy to reconcile. They appreciated the brand's consistent approach to closed material cycles and innovative product lifecycle management. LOOPE's debut at Salone del Mobile 2025 demonstrated the brand's potential to play an important role in the growing trend of circular design - both in public and private spaces.
For more information, visit the company's {tag:Manufacturer} page on the A&B portal.
