Why is the hybrid model an ideal tool for discussing the city?
The article is from A&B issue 11|23
A city is a living organism that is constantly changing on many different levels. It is a complex creation, as each of its elements not only affects itself, but more importantly, the others. It is a system of interconnected vessels, which for proper functioning needs close and constant cooperation between the parties involved in its development (representatives of the authorities, entrepreneurs, scientists, residents).
hybrid model - zones of culture
Photo: © Horizone Studio
The hybrid model is a tool to facilitate the communication of parties in the discussion of the city. It is an interesting and innovative solution that can prove extremely useful in city design. It combines two worlds - traditional and digital technology.
Customized graphics and animation appear on the traditional urban mockup. These can include analyses of climate issues, investment heights, insolation, traffic structure (e.g. traffic monitoring at different times of the day, which allows you to see where and when traffic jams may form). With the use of digital technologies, project staging, proposed ideas and versions can be easily shown. The tool makes it possible to combine and overlay the results of analyses and studies carried out, showing certain relationships and information.
Photo: © Horizone Studio
The hybrid model can fulfill many functions: educational, tourist, serve as a tool for urban planners or politicians for city planning and public consultations. At the request of the Helsingborg City Council in Sweden, such a model was made by the Cracow-based model studio Horizone Graphics in cooperation with the City agency and Reaktor 48. It was presented at the H22 City Expo International Building Fair. Among other things, it serves the office to present new investments and conduct public consultations.
We hope that those responsible for the development of Krakow will appreciate and use the potential of the hybrid model also in our city.
Hybrid model made for Helsingborg City Hall in Sweden by Horizone Graphics studio in cooperation with Reaktor 48 and City
Photo: © Horizone Studio
Dominik DARASZ
Horizone Studio
