The Kartell brand is one of the icons of Italian design, combining innovation with aesthetics for more than 70 years. Founded in 1949 by engineer Giulio Castelli, from the very beginning it distinguished itself by experimenting with plastics, setting new directions in the design of furniture and everyday objects.
The brand's bestseller: Componibili, produced for more than 55 years in a new color scheme
© KARTELL WARSAW
Today, Kartell is not only synonymous with modernity and elegance, but also with environmental responsibility - the brand consciously subscribes to the global trend of sustainability, incorporating eco-friendly solutions into its production.
One of the key elements of Kartell's strategy is recycling and the use of recycled materials. The brand not only minimizes production waste, but also designs its products so that they can be easily recycled. As a result, iconic items such as the "Louis Ghost" chairs designed by Philippe Starck combine unique style with environmental consciousness.
The iconic Masters chairs, designed by Philippe Starck
© KARTELL WARSAW
In recent years, Kartell has introduced a product line labeled Kartell Loves the Planet, which highlights the brand's commitment to environmental protection. It features furniture made from biodegradable, recycled or renewable materials. One example is an innovative bioplastic that is compostable without losing strength or aesthetic qualities.
Kartell works closely with international designers to create not only beautiful, but also environmentally conscious objects. Designers such as Tokujin Yoshioka, Patricia Urquiola, and Ferruccio Laviani create designs that are not only functional and stylish, but also fit in with the idea of a circular economy. The brand focuses on sustainability - Kartell products are meant to last for years, reducing the need to replace them and generate waste.
In 2020, Kartell announced that it intends to completely switch its production to recycled or renewable materials by 2030. This ambitious goal is being implemented step by step by upgrading technology, selecting the right raw materials and raising customer awareness.
Furniture collection made of uniquely profiled wood
© KARTELL WARSAW
Kartell shows that luxury and ecology can go hand in hand. By combining high quality, timeless design and concern for the planet, the brand is creating a new definition of contemporary design - one that is not only beautiful, but also responsible. As a result, Kartell remains a leader in the design world, not only in terms of style, but also in its sustainable approach to production.
For more information, visit the company's KARTELL WARSAW page on the A&B portal.
